Concept & Ideation
Save-On-Foods' was offering a prize giveaway and it was our task to engage their audience with the benefits of their delivery service. We arrived to the concept of telling the SOF delivery truck’s story, from eCommerce to doorstep. As this was going to be a highly visual solution, sketching was the best method to convey our concept.
Along with Invision tour points, we were able to effectively communicate how this concept supported Save-On-Foods' goals as well as create expectations around the animations and functionality.