Kelty

Online resource for people with eating disorders


Kelty connects people who live with eating disorders to the right resources.

Client:Kelty Mental Health

Type:Website Redesign

Tasks:Heuristics Audit, Site-mapping, Wireframes, UI

Kelty is one of many help centres and services for families and people living with disordered eating. Kelty’s website became chaotic over the years as resources and content grew, without any revisitation to hierarchy.

The focus of our redesign was to better connect individuals to the resources they needed, whether they be educators, families or friends, or individuals in crisis. Given the nature of the content, navigation was of critical importance to the project's success.

Key findings

User Interviews


As part of our discovery phase, we sought to identify Kelty’s position in the landscape of the online resources that are available to people with disordered eating. For a better understanding of Kelty’s current user needs, we spoke directly with members of Kelty, close family members and individuals who live with an eating disorder. Our objective was to understand the roles Kelty played in their lives. User interviews were recorded and the data evaluated for key findings. In conjunction, the team performed a heuristics audit of the current site, identifying pain-points in the navigation and content. These were our key findings.

People primarily use the site during stressful circumstances.

People are on the site because it is low-barrier and/or they don’t know where else to turn.

The questions people have depend on where they are at in their “journey".

A common question, no matter where people are in their journey, is “what do I do now?”

People connect with stories.

Kelty Mental Health excels at connecting people to the most relevant resources and should reflect the journey of someone with an eating disorder. We summarized our findings into 3 key project recommendations.

01

Simplify

De-mystify the complex world of eating disorders with simpler content.

02

More Human

Kelty’s human element is hugely important and not reflected on the current site.

03

Connect

Guide people through the site with content that helps them do something.

At any given a point, a user should be able to dive into this content and find both informational material, as well as relatable stories. Rough concept mock-ups were created as visual aids to our strategy recommendations.

6 Questions


From the user interviews we learned that a person living with an eating disorder goes through a journey to recovery. Alongside the Kelty team, we identified the different stages of this journey, which subsequently informed how a user would navigate content. For example, how would a user in crisis vs a user in recovery navigate the site? This meant visitors coming to Kelty Mental Health asked different questions with different objectives in mind. We formed 6 questions that are representational of the stages in an eating disorder journey that would act as the blueprint for all of Kelty’s content, as well as the site navigation. These 6 questions or stages acted as buckets, not only giving Kelty’s content more structure, but also speaking directly to users of the website.

Easing density of information

Site-mapping


The project goals were carried forward into the site-mapping and wireframing phases. We performed a through site analysis that we used to deconstruct the content and reconstruct into a much simpler navigation path.

1. Simplify


It was clear that much could be re-organized and consolidated to improve the accessibility of information on Kelty. This and developing a new CMS in Wordpress were the main priorities of the project. Within the wireframes, we addressed the primary design problem: How can a user easily navigate between ‘stages’ of an eating disorder? This lead to forming additional navigation functionality that allowed the user to flow through the site’s content seamlessly. The user is able to navigate section content through the left-hand menu, which slides down as the user moves down the page, or between main sections via the home navigation or bottom navigation.

2. More human


Kelty's site lacked a human factor that empathized with their audience and made content more relatable. Talking to members revealed that Kelty has a strong community and encouraged story telling. Personal stories were featured on the site, but buried beneath 5 levels of navigation. We surfaced these stories, as well as pulled relevant quotes that paired with every section throughout the site. A user could click-through these quotes and read the full experiences of people with eating disorders.

3.Connect


Connecting to readers of the site was not only key, but a critical part of acknowledging the challenges of eatings disorders as topic. Content needed to speak very clearly to the audience and connect with them to take action. Kelty is particularly valuable for its resource center in connecting its audience to local help centres and resources. We improved visibility, ease of use and filtering for users to better connect to these resources.

The new Kelty Mental Health website presents content in a more relatable manner, that makes it easy to digest and navigate.