Tasks:User testing, UX, UI, Iterative design
As a third-party application who had an early place in the industry, IA Reporting has developed a vast partnership with affiliate companies. In recent years, they have witnessed the growth of many competitior products who have a similar goals on providing performance insights.
Alongside being an analytics reporting tool, IA Reporting also provides features on affiliate management, campaign building and marketing management. It was a robust product that saw the the growth of many features without any revaluation to how they impacted existing features. We were tasked with proposing new UX solutions that were confidently user-friendly.
After a thorough analysis of IA Reporting's current product, we synthesize our findings into key themes. These themes identified the major pain points in the user experience and how it impacted the efficiency. It also put into perspective the amount of improvements that needed to be made given all of IA Reporting's feature offerings.
The platyform is difficulty to navigate - and screen space isn't effectively utilized.
The report data layout is not structured in a user-friendly, versatile method and lacks the capabilities to dive deeper into stats and manipulate criteria in an efficient format.
Content, messaging, and interaction feedback don't clearly articulate what's happening and how to use the system.
The navigation flow from page/sections are inconsistent to the platform's menu architecture, making it difficult to build a mental model of the entire system.
The lack of visual hierarchy (text, button styling/sizing, sections) across the platform affects how a user interprets what content and actions are most/least important.
Upon realizing that both the format and access of the data needed to be redesigned, I dedicated time into understanding the data itself. I resolved to as best become an expert of the data as the IAReporting team.
The following is a snapshot of the wireframes that were completed for this project, as well as some comparison screenshots. We delivered over 100 wireframes to the client, including revisions that reflected user feedback.