It's me. My name is Natalie Zawadzki and I'm a Product Experience Designer.

Why experience design? The relationship between technology and human behaviour is exciting! I enjoy creating digital products, and strive to create experiences that are transformative.

Bringing 5+ years of industry design experience to growing start-ups and established companies, I have produced design solutions for many disciplines (property rental, restaurant, eCommerce, grocer, business management, car rental, etc).

Past clients and teams I have worked with include Yocale, Tacofino, Momentum Magazine, Save-On-Foods, More Rewards, Quiksilver, Brightkit (acquired by Hootesuite), and many more.

Get in touch if you would like to inquire about more work examples!

  • Invoke

    Oct 2016 - Present

    Senior Experience Designer

    Leads the design process on challenging utility-based applications and systems for a diverse range of industries. Includes product strategy, scope, milestone, and phase definition.

  • Invoke

    Jan 2015 - Oct 2016

    Interaction Designer

    Solved complex problems across a wide variety of digital and web products with a focus on engagement. Effectively fulfilled user needs, technical capabilities and client expectations through an iterative process.

  • Spring Activator

    Jun 2014 - Jan 2015

    Interaction Designer & Consultant

    Provided user-experience and design expertise on eCommerce and responsive web projects for impact-focused start-up companies and businesses.

  • Invoke Labs

    Mar 2013 - Feb 2014

    Interaction Designer

    Directed designs for the product development start-up companies within an incubation model. Worked closely and collaboratively with team members in an agile environment that was constantly evolving.

  • Idea Rebel

    Jun 2012 - Mar 2013

    UX Designer and Media Specialist

    Led all aspects of user experience on interactive digital projects. Facilitated presentation of all client deliverables, and acted as the primarty expert of media assets and film.


Competitor analyses / Ideation / Brainstorming / Discovery / Project planning / MVP timelines

User Analysis

Heuristics & usability auditing / User research / User-testing (remote & in-person) / Results analyses

UX Design

Sitemapping / Information architecture & hierarchy / User flows / Rapid Sketching / Wireframing / Iterative process

UI Design

Art direction / High-fidelity mock-ups / Iconography / Typography / Graphics / Custom illustrations

There's more, just ask

Vancouver, BC.

Let's chat!