It's me. My name is Natalie Zawadzki and I'm a Product Experience Designer.

Why experience design? The relationship between technology and human behaviour is exciting! I enjoy creating digital products, and strive to create experiences that are transformative.

Bringing 5+ years of industry design experience to growing start-ups and established companies, I have produced design solutions for many disciplines (property rental, restaurant, eCommerce, grocer, business management, car rental, etc).

Past clients and teams I have worked with include Yocale, Tacofino, Momentum Magazine, Save-On-Foods, More Rewards, Quiksilver, Brightkit (acquired by Hootesuite), and many more.

Get in touch if you would like to inquire about more work examples!

  • Invoke

    Oct 2016 - Present

    Senior Experience Designer

    Leads the design process on challenging utility-based applications and systems spanning across many disciplines. Passionate about pushing standards and boundaries.

  • Invoke

    Jan 2015 - Oct 2016

    Interaction Designer

    Solved complex problems for a variety of digital and web products focused on engagement. Fulfilled user needs, client expectations and technical capabilities, while working iteratively towards product milestones.

  • Spring Activator

    Jun 2014 - Jan 2015

    Interaction Designer & Consultant

    Provided design expertise to various agencies and purpose-driven start-up companies, with a focus on eCommerce and responsive web projects.

  • Invoke Labs

    Mar 2013 - Feb 2014

    Interaction Designer

    Directed designs for the product development start-up companies within an incubation model. Worked closely and collaboratively with team members in an agile environment that was ever-changing.

  • Idea Rebel

    Jun 2012 - Mar 2013

    UX Designer and Media Specialist

    Led all aspects of user experience on projects spanning a range of interactive platforms. Facilitated presentation of all client deliverables, and acted as the primarty expert of media assets and editing.


Competitor analyses / Ideation / Brainstorming / Discovery / Project planning / MVP timelines

User Analysis

Heuristics & usability auditing / User research / User-testing (remote & in-person) / Results analyses

UX Design

Sitemapping / Information architecture & hierarchy / User flows / Rapid Sketching / Wireframing / Iterative process

UI Design

Art direction / High-fidelity mock-ups / Iconography / Typography / Graphics / Custom illustrations

There's more, just ask

Vancouver, BC.

Let's chat!